Digital Marketing Specialist-BLD

at D.R. Horton, Inc. in Rogers, Arkansas, United States

Job Description

D.R. Horton, Inc., the largest homebuilder in the U.S.,was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.

D.R. Horton, Inc.is currently looking for a*_Digital Marketing Specialist-BLD_*. The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH).

Essential Duties and Responsibilitiesinclude the following. Other duties may be assigned.

- Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.
- Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content
- Report on the growth and analytics of all social media initiatives
- Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives
- Train division users on approved practices and email marketing platform changes
- Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone
- Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services
- Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
- Ensure messages are sent to those who have opted for messages in proper form and template
- Uses email analytics to re-define current processes and procedures
- Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
- Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
- Ability to work overtime
- Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business
- Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM
- Participate in other corporate marketing initiatives on an as needed basis
- Evaluate data integrity of the DRH division CRM databases and recommend process improvements
- Train new sales personnel on CRM tool for effective data capture
- Coordinate and execute all video production
- Participate in video pre-production strategy & planning meetings; send meeting recap notes
- Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules
- Develops, implements and ensures brand consistency in video development, editing, and production
- Research and stay on top of industry trends in video, audio and photography
- Support users of the DRH website and the CRM system

Required Qualifications