at Robert Half in Fayetteville, Arkansas, United States
Job Description
Description
We are looking for a Director of Marketing to support brand growth through creator partnerships, social media initiatives, and digital marketing programs in Fayetteville, Arkansas. This Long-term Contract to Hire position is ideal for a marketing specialist who can balance big-picture planning with day-to-day execution across multiple consumer brands. The role offers the opportunity to shape brand visibility, strengthen online engagement, and contribute to ecommerce performance in a collaborative, on-site environment.
Responsibilities:
- Build and manage influencer and affiliate partnership programs, with a strong emphasis on Amazon-related outreach and relationship development.
- Plan and carry out multi-channel marketing activities that increase brand awareness and support product launches, promotions, and seasonal campaigns.
- Produce compelling social media content and branded messaging designed to grow audience engagement and reinforce brand identity.
- Develop visual marketing materials, including graphics and creative assets, that align with established brand standards.
- Oversee a structured marketing schedule to keep campaigns, content, and promotional efforts organized and on track.
- Support ecommerce and marketplace initiatives by improving product presentation, digital merchandising, and online visibility.
- Track campaign metrics, interpret performance data, and recommend adjustments that improve marketing results and inform future strategy.
- Partner with internal leaders, sales stakeholders, and external collaborators to ensure marketing efforts are aligned with business goals.
Requirements – Demonstrated background in marketing, influencer partnerships, brand management, or digital campaign execution.- Experience working with ecommerce platforms or online marketplaces, especially in consumer products environments.
- Proficiency with marketing and creative tools such as Klaviyo, Meta Ads, Canva, Adobe Creative Suite, or comparable platforms.
- Strong understanding of social media strategy, content development, and digital advertising best practices.
- Ability to manage several priorities at once and move efficiently from planning to execution.
- Skilled in branding, storytelling, and creating visually consistent customer-facing content.
- Effective communication and organizational skills, with the ability to work independently in a fast-paced setting. TalentMatch®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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