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Kinetic - Principal Go-To-Market Program Management

at Uniti in

Job Description

Kinetic provides high-speed broadband Internet, phone service, and Digital TV packages to residential customers as well as products and services for small, medium, and large businesses, and government agencies. www.GoKinetic.com

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About the Role:

The Principal, Program Management will lead the strategy, planning, and end-to-end execution of high-impact Go-to-Market (GTM) programs that accelerate subscriber acquisition, migration, and retention across consumer and business segments. Core programs include Customer Referral, Pre-Registration for Fiber, and additional GTM initiatives as prioritized by leadership.

What You’ll Do:

+ Own the GTM program lifecycle (strategy, design, pilot, scale, optimize) for Customer Referral, Pre-Registration Fiber, and other prioritized programs across Consumer and Kinetic Business.

+ Define program objectives, KPIs, and success criteria aligned to fiber penetration, gross adds, upgrade/migration rates, retention and customer loyalty goals.

+ Build integrated cross-functional plans with Marketing, Sales, Product, Digital, Customer Ops, Construction/Engineering, and BI; drive alignment on scope, timelines, dependencies, resourcing, and risk mitigation.

+ Lead program governance: establish operating cadences, dashboards, variance analyses, and path-to-green actions; manage RAID logs; communicate to executive stakeholders with clarity and accountability.

+ Partner with Digital Marketing and Inside Sales to optimize demand gen, conversion flows, and assisted-sales motions for pre-registration and referral channels; coordinate enrollment, offer strategy, and incentive mechanics.

+ Collaborate with Customer Operations to ensure frictionless customer experiences across phone/online/chat; integrate referral and pre-registration touchpoints into care journeys and knowledge management.

+ Coordinate with Field Operations and Construction to align program timing with fiber build milestones and address addressability, availability, and local market readiness at launch.

+ Work with Brand/Integrated Marketing and Local Engagement teams on messaging, creative, and hyperlocal activation to accelerate first-six-month penetration in new fiber markets

+ Partner with Business Intelligence to establish attribution, cohort tracking, and experimental design (A/B, holdouts), and to calculate ROI/ROMI, CAC, LTV, and payback for each program.

+ Standardize program playbooks, artifacts, and runbooks; mentor PMs/consultants; drive continuous improvement across the Service Delivery Program Management practice.

+ Ensure compliance and data integrity standards for customer-facing programs; coordinate with Legal/Compliance and Government Programs when relevant (e.g., public sector, E-Rate-related touchpoints).

Desired Qualifications:

+ 8+ years of program management or GTM leadership in telecom, broadband, or subscription-based services, with demonstrable impact on acquisition, migration, and retention.

+ Proven success leading cross-functional initiatives at scale; strong stakeholder management across Marketing, Sales, Product, Operations, and Analytics.

+ Expert-level program management skills: scoping, planning, governance, risk management, change control, and benefits realization.

+ Data-driven orientation with proficiency in building executive dashboards and business cases; familiarity with CAC/LTV, funnel analytics, and cohort measurement.

+ Experience operationalizing referral and/or pre-registration programs or analogous growth engines.

+ Excellent communication, executive presence, and ability to simplify complex topics for diverse audiences.

+ Familiarity with Sales and Marketing tech stacks (CRM, MAP, CDP, analytics/BI tools, experimentation platforms).

+ Prior leadership of PMO artifacts and standards; mentoring of PM teams.

+ Knowledge of customer operations processes and digital customer experience optimization.

Desired Qualifications: College degree and 8+ years professional level experience with 3-4 years supervisory experience; or 12+ years professional level related experience with 3-4 years supervisory experience; or an equivalent combination of education and professional level related experience desired.

The starting compensation range for this job is $89,300 to $117,200 annually.

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Our Benefits:

+ Medical, Dental, Vision Insurance Plans

+ 401K Plan

+ Health & Flexible Savings Account

+ Life and AD&D, Spousal Life, Child Life Insurance Plans

+ Educational Assistance Plan

Uniti is an equal opportunity employer. At Uniti, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans.

Actual base pay for this job will depend on the candidate’s primary work location and other factors, such as relevant skills and experience.

Notice to Non-U.S. Citizens: Uniti, as a holder of licenses granted by the Federal Communications Commission, is required to notify and to obtain approval from federal regulatory agencies prior to granting certain system/network access to any non-U.S. citizen personnel. Offers of employment extended to non-U.S. citizens are contingent upon receiving the requisite approval from agencies overseeing compliance. Non-U.S. citizens are required to provide Uniti with the personal identifying information required to obtain the necessary approval prior to accessing certain systems and/or Uniti’s network. If you are not a U.S. citizen, please notify your recruiter or email CORP.HRlegal@uniti.com as soon as possible for information on Uniti’s foreign personnel disclosure and approval requirements.

Notice to Applicants: Depending on the position and its job functions, offers of employment may be contingent upon successful completion of certain pre-employment screenings, including but not limited to drug-screen, motor vehicle records check, or other pre-employment screening. All such screenings will be conducted by an external third-party with the Candidate’s written consent and in accordance with federal and state law. Refusal to authorize or submit to a required pre-employment screening may disqualify the candidate from employment. Any misrepresentation during the application or interview process may result in denial of employment, withdrawal of offer, or termination.

Job Details

Job Family Customer Service

Job Function Residential Call Center

Pay Type Salary

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Job Posting: JC288083629

Posted On: Feb 19, 2026

Updated On: Feb 23, 2026

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