Marketing

in Craighead County, AR

Job Description

GENERAL DESCRIPTION OF POSITION

This Safety-sensitive (SS) position is responsible for communications from the City to include marketing and advertisement to increase awareness of activities of Jonesboro Economic Transit System, better known as JETS, media design and production, and maintaining the JETS social media sites.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Supports Director in Planning, implementation and management of all the agencies marketing, public relations, advertising, and community outreach.

2. Responsible for the development and implementation of high-quality communications and marketing programs.

3. Manage the development, distribution, and maintenance of all printed and electronic material, including, but not limited to newsletters, brochures, and City of Jonesboro's website.

4. Responds to media, community and elected officials requests.

5. Operates a City vehicle in the performance of essential job functions.

6. Develops accurate and meaningful copy for press releases and content for publications, brochures, social media and other marketing materials.

7. Writes marketing and strategic business plans, creates presentations, and produces various reports on behalf of the agency for a wide variety of audiences.

8. Administers advertising, promotional, internal and external printing, and publicity budget for the agency; organizes and coordinates advertising buys, including research and review of options, and scheduling; follows County purchasing processes, directs ad creation, confirms ad placement, and makes payments.

9. Insures that all daily routes and paratransit pickups are run in a safe, professional and timely and manner. This duty is performed daily.

10. Assists with driving and dispatching as needed. This duty is performed daily.

11. Assist with PT client records and office files including sending paperwork to PT clients. This duty is performed as needed.

12. Perform any other related duties as required or assigned.