Marketing Specialist

at Generations Bank in Rogers, Arkansas, United States

Job Description

Marketing Specialist

We are seeking a motivated and detail-oriented Marketing Specialist to contribute and support our marketing activities. The ideal candidate is a creative thinker who brings an understanding of marketing strategies, excellent communication skills, and strong follow-through skills.The Marketing Specialist role is a key contributor in supporting the development and implementation of marketing, social media, and networking event initiatives for the Bank. Reporting directly to the Marketing Manager, this role works closely with internal teams to create, execute, and manage marketing strategies that align with the Bank's goals, mission, and core values, all while maintaining the integrity of the Generations Brand.

What makes Generations Bank different? We prioritize a diverse and talented group of people who are encouraged to bring their full self to work. We are committed to a common goal, serving our community. Our four core values are more than words, they're at the heart of everything we do. We believe a team with a strong culture and unified purpose is better in the long run.

Core Values:

Accountability: We believe our work commitments should be done fully, and lending a hand to fellow team members isn't optional.

Relationships: We believe when we treat our team and customers with humility, dignity, and pride we reach our highest potential.

Communication: We believe in proactively sharing ideas and information.

Stewardship: We believe each team member should care for our assets and opportunities as if they were their own.

If you share a common vision in our culture and core values, we encourage you to apply.

What does a Marketing Specialist do? The specific duties/responsibilities listed below are representative of the knowledge, skill, and/or ability to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

PRIMARY DUTIES

1. Manage Daily tasks. Ensures Marketing strategy and execution is connected to help grow the Generations Brand.
2. Social Media Management. Manages and curates content across the Bank's social media platforms, helping to maintain an active online presence and engagement with the community. Monitors trends and recommends improvements to social media strategies.
3. Event Coordination. Facilitates planning and execution of marketing events, both in-person and virtual, to support the Bank's visibility and business development efforts. This includes event promotion, logistics, and follow-up activities.
4. Public Relations Support. Supports the Bank's public relations efforts by coordinating media outreach, maintaining relationships with press contacts, and ensuring the timely distribution of press releases and other media communications.
5. Business Development Collaboration. Works with cross functional teams to create materials that support lead generation and customer acquisition, ensuring that marketing efforts are aligned with sales goals.
6. Brand Consistency. Collaborates with internal departments to ensure consistent brand messaging and voice across all marketing materials, ensuring alignment with the Bank's core values and overall marketing strategy.

SECONDARY DUTIES

• Supports the Bank's goals and values; and benefits the Bank through outside activities.
• Treats people with respect; keeps commitments; Inspires the trust of others; works ethically and with integrity; upholds organizational values; and accepts responsibility for own actions.
• Performs the position safely, without endangering the health or safety to themselves or others and will be expected to report potentially unsafe conditions. The employee shall comply with occupational safety and health standards and all rules, regulations and orders issued pursuant to the OSHA Act of 1970, which are applicable to one's own actions.
• The position of Marketing Specialist performs duties specific to the position and other functions as assigned.

SUPERVISORY RESPONSIBILITY

The position of Marketing Specialist is not responsible for the supervision of any employees.

ADDITIONAL DETAILS

This full-time, non-exempt position reports to Marketing Manager. The work schedule is Monday-Friday, 8-5, with occasional overtime hours. The working arrangement is on-site, with some flexibility.

After Hours/Weekends: as a Community Bank, we are committed to serving our community! Accordingly, our employees have an opportunity to participate in events after normal business hours for community outreach activities.