in White County, AR
Job Description
GENERAL DESCRIPTION
The Marketing Coordinator supports the strategic marketing and branding efforts of ASU-Beebe by coordinating campaigns, managing project timelines, and enhancing institutional visibility across digital, print, and community-facing platforms. Reporting to the Associate Vice Chancellor for Institutional Advancement (AVCIA), this position plays a vital role in supporting student recruitment, retention, alumni and donor engagement and public outreach. Working collaboratively with the Institutional Advancement team—including graphic design, public relations, video production, alumni relations, and development—the Marketing Coordinator serves as a central organizer and liaison across campaigns. This role leads the department’s marketing calendar, manages content distribution, mentors student interns, and ensures consistent, timely, and effective messaging. It also plays a key role in community brand expansion, digital innovation, and content creation across platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Campaign Coordination & Strategic Execution
Support AVCIA in implementing multi-platform marketing campaigns
Manage project timelines, content calendars and campaign deliverables across departments
Collaborate with each campus, admissions and student services to align marketing with recruitment and retention goals
Serve on the Enrollment Management Committee and contribute marketing strategy support
E-newsletters & Email Communications
Assist in creating and managing e-newsletters and digital communications for donors, alumni, retirees and community members
Coordinate and format content for donor appeals event announcements, general updates and institutional news
Work with the fundraising and alumni teams to support messaging and timing of appeals and stewardship
Team Collaboration & Creative Support
Liaise with graphic design, PR, video production, alumni relations and development to ensure marketing content is delivered accurately and on time
Provide campaign coordination and communication support to help meet AVCIA’s strategic goals
Serve as a liaison to help creative and strategic teams stay aligned
Community Brand Expansion & Licensing
Lead efforts to increase ASU-Beebe’s visibility through community-facing branding, apparel and merchandise
Negotiate licensing and retail partnerships to expand access to ASU-Beebe branded items
Ensure brand usage across products meets institutional standards
Digital & Content Marketing
Assist in the creation and scheduling of content for social media and campaigns using Hootsuite, Meta Business Suite and other tools
Capture and edit video/photo content for promotions, social media, and events
Assist in maintaining and updating website and landing page content
Support marketing analytics and recommend improvements based on results
Video & Podcast Support
Assist with video production, editing, and content preparation in collaboration with the Video Production & Streaming Specialist
Provide support for planning, recording and distributing podcast content as needed
Promotional Item Coordination
Collaborate with the Administrative III to manage promotional inventory, ordering, and event distribution
Ensure items align with branding and campaign objectives
Student Worker & Intern Oversight
Lead marketing-related tasks for student workers and interns
Assign and review projects, offer mentorship and ensure quality and brand consistency
Provide hands-on learning experiences in marketing production and content creation
