at The Hershey Company in Bentonville, Arkansas, United States
Job Description
Category Strategist Holistic Advisor
Posted Date:
Jul 29, 2024
Requisition Number:
122587
Job Location: Bentonville, AR
Bentonville, AR preferred, open to remote.
Why Hershey?
Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.
From the beginning, Milton Hershey believed that if you do good, you'll do well. By doing what we do best-from our delicious snacks to spreading goodness in our communities-we bring people together.
The spirit of creating human connections that motivated our founder over 130 years ago remains the driving force that inspires our 18,000 employees today. And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us-from consumers and shareholders to our partners and employees-remains vital to the future of our children, our communities, and our business.
Why the Walmart Advisor Team?
Walmart Advisor Team, we strive every day to be an indispensable partner to Walmart by providing strategic, consultative data-driven guidance and leadership to fuel category growth as advisors. Our team has a proven track record of success, but we are not afraid to think differently and embrace new ideas.
We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone. We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.
If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of snacking in retail at Walmart - this is the team for you!
Summary of Role
The Omni Strategist will be responsible for leveraging data and insights to deliver omni category strategy that will enable both category and Hershey financial growth goals. This role will act as the trusted Digital expert, influencing digital shelf fundamentals, search, and online merchandising to drive holistic category strategy across digital touchpoints.Key to role is merging physical and digital to ensure consistency in execution across all fulfillment models and delivering a seamless shopper experience across the path to purchase.
The Omni Strategist will look for omni-integration opportunities, be the key digital advocate for the team, and lead the future of retail, defining digital evolution while delivering today.
What You'll Do
- Act as the Digital Category Expert and trusted Advisor partner to support strategic business and site planning, enabling Omnichannel goals of topline sales growth, online penetration, and category share targets.
- Provide objective, comprehensive, consumer-based insights and actionable recommendations utilizing tools such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights. Examples include Luminate, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator, Flywheel toolset, and instore execution opportunities.
- Lead team to deliver site merch strategy and executional elements such as macro site planning and features, digital candy aisle merchandising and wireframes, paid and organic search standards, seasonal hubs, and beyond.
- Collaborate horizontally and vertically with both internal and external stakeholders across multiple functions (merchants, site merchandising, etc.) to align and successfully execute digital category initiatives.
- Identify white space digital opportunities to proactively uncover potential growth areas for both the category and Hershey. Work through ambiguity to bring clarity and structure to data, the role, and the team, while holistically defining what Omni Category Management means to Hershey and the value it brings
- Ideate, develop and test strategic solutions that enhance the customer experience through advanced POWER Storytelling skills by leveraging tools such as Mekko PPT Charts, PowerBI (Create Dashboards), PowerBI (Consume Dashboards), Tableau (Create Dashboards),... For full info follow application link.
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
