Category Strategist, Holistic Advisor

at The Hershey Company in Bentonville, Arkansas, United States

Job Description

Category Strategist, Holistic Advisor


Posted Date: 
 Jan 31, 2023


Requisition Number: 


Job Location: Bentonville, AR or near major airport. Open to U.S. Remote
Why Hershey?
Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.
From the beginning, Milton Hershey believed that if you do good, you'll do well. By doing what we do best-from our delicious snacks to spreading goodness in our communities-we bring people together.
The spirit of creating human connections that motivated our founder 125 years ago remains the driving force that inspires our 18,000 employees today.
And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us-from consumers and shareholders, to our partners and employees-remains vital to the future of our children, our communities, and our business.
What is Holistic Advisorship?
Holistic Advisory expands Category Management application to encompass all the experiences and engagement points of a retailer, requiring an expansion of skills in data management, advanced analytics, holistic shopper insights, & omnichannel marketing
Why the Holistic Advisorship Team?
On the Holistic Advisor Team, we strive every day to be an indispensable partner with retailers by providing strategic guidance and leadership to fuel category growth across their entire environment. Shopper insights, data and research are the enablers to unlock the fundamentals, and the agility needed to evolve as we meet the needs of consumers in a multi-dimensional environment. Our team is tasked to develop the process, influence action, and collaborate across a multitude of stakeholders. We are not afraid to think differently and embrace new ideas.
We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone. We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.
If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of the retail experience - this is the team for you!
What You'll Do
Ability to thrive, & operate in Ambiguous situations
Proactively identify marketplace opportunities which lead to category growth.
Partner to Build the strategic vision across the Total Retailer Experience
Leverage analytical tools such as MasterCard APT, Alteryx, Tableau, SQL (Optionally), and more.
Develop and manage projects that create the future of the category, including macro-space planning, fixture innovations, feature implementations, merchandising standards and beyond.
Coordinate the timetables to ensure cohesive experiences and aligned merchandising strategies; ensure timely and accurate execution of physical & digital shelves.
Merge physical and digital strategies to ensure consistency in category execution across all fulfillment models.
Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.
Grow connectivity with retailers and identify new contacts to extend reach and capabilities.
Establish yourself as the leading provider of category strategies and expertise, with your retailer and within your team.
Enhance cross-functional capabilities by working alongside counterparts in other areas of the Advisor team and cross-functionally partners.
Question the status-quo and continually challenge yourself and the team with what is possible.
What You'll Need to Succeed
Intellectual Curiosity
Customer-First mindset
Impactful data-driven story telling experience
Strong Communication Skills
Strong Collaborator
Strong problem-solving capabilities
Advanced Analytic Skills
Project Management and organizational skills
Technical skills to include syndicated and panel data sources, data analysis and visualization tools, Microsoft Office
Advanced understanding of Consumer/Shopper Behavior and Market Research... For full info follow application link.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. 

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

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Job Posting: 3703710

Posted On: Jan 31, 2023

Updated On: Mar 02, 2023

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