Lead, Retention Testing & Audience (Remote)

at Under Armour, Inc. in Little Rock, Arkansas, United States

Job Description

Lead, Retention Testing & Audience (Remote)

Date: Feb 2, 2023

Location: Remote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

As the Retention Testing & Audience Lead, you will play an integral role on the Americas Retention Marketing team, driving the strategy, planning, execution & measurement of an aggressive testing agenda. You will also help ensure we are providing personalized marketing by setting audience strategy. This person will work cross-functionally with marketing ops, creative, analytics, DTC channels (email, app, SMS, loyalty program, etc), agency partners & internal stakeholders to ensure on-time, high quality deliverables are completed.

The ideal candidate will be comfortable thinking strategically/analytically as well as rolling up their sleeves and executing. This role will suit an individual who is highly organized, process driven, thrives with change, and brings a high degree of ownership as they work cross-functionally.

This teammate will report to our Senior Director, Loyalty & Retention and lead the Retention team’s Test & Learn strategy as well as Audience Planning.

Essential Duties & Responsibilities

+ You drive and execute on an analytically focused Americas Retention Marketing Testing roadmap

+ You partner closely with site and tech teams to drive cross-channel wins, grow ecommerce, and improve consumer retention

+ You design, manage, and deliver audience/customer segmentation strategies to serve the right content to the right customers at the right time

+ You continuously seek opportunities to improve existing processes and optimize team efficiency, innovating with the wider Ecommerce Delivery team

+ You inspire teamwork without direct reporting authority and focus your energy on team collaboration to drive high quality deliverables

+ You keep testing and audience artifacts up to date in UA business systems like Confluence and JIRA. Where applicable you create project monitoring tools and slides to provide transparent communication

+ You escalate issues and impacts to delivery timelines and work proactively with teams to remove barriers to execution

+ You are curious and identify areas of opportunity to test across retention channels based on data-driven insights, customer insights, or competitive observations

Qualifications (Knowledge, Skills & Abilities)

+ Proven track record of leading testing agendas and optimization initiatives in a fast-paced environment

+ Familiarity with email marketing

+ Demonstrated success in hypothesis-driven test design

+ Acute attention to detail and exemplary communication & organizational skills

+ Capacity to manage dependencies across teams

+ Skilled at coordinating with 3rd party partners and remote teams to deliver against commitments

+ Proficient in basic data management (SQL and Excel; Python a plus) and analysis

+ Experience with Jira, Confluence or Air Table

+ Experience with testing tools like Adobe Target or Salesforce Marketing Cloud/Interaction Studio

+ Ecommerce experience preferred

+ Adobe Analytics or GA experience a plus

Education And / Or Experience

+ 5+ years of experience working in a cross-functional team environment with a focus on testing in a fast-paced environment

+ Bachelor’s Degree required

Other Requirements

+ Work-Life Integration: Fully Remote

Salary & Relocation

No relocation provided.

Base Compensation Range: $95,662.00 – $131,535.80

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual’s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .

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Job Posting: JC231636381

Posted On: Jan 06, 2023

Updated On: Feb 10, 2023

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