Business Systems Analyst

at Acxiom LLC in Conway, Arkansas, United States

Job Description

The Business Systems Analyst (BSA) interfaces with client and internal business teams regarding business problems, issues and opportunities in the context of business requirements throughout the delivery lifecycle. Facilitates the compilation of business requirements. Analyzes business information, translates requirements into functional specifications and champions client and/or internal business needs while balancing climate, priorities, capabilities and constraints of client and Acxiom environments. Oversees and actively participates in the development and execution of test plans as it relates to business and functional requirements. Assists in research and development of resolution strategies as it relates to change and issue management


+ Determines activities necessary to complete Requirements Management effort, including identification of stakeholders, and the selection of Requirements Management and business analysis techniques in accordance with the guiding principles of the Acxiom Delivery Methodology.

+ Participates actively in the development and execution of testing strategies and test plans to ensure requirements are validated accurately.

+ Organizes and synthesizes complex information provided by stakeholders, formulating information into business, functional, and non-functional requirements, documented in a correct, clear, concise, comprehensive, and cohesive format.

+ Facilitates requirement sessions and uses a variety of elicitation techniques to obtain needed information from stakeholders to form business, functional, non-functional requirements, that includes, but is not limited to, process mapping, joint application development (JAD) sessions, use cases, storyboards, prototyping, etc.

+ Understands business problems and opportunities in the context of requirements and recommends solutions that enable the client to achieve its goals while balancing the climate, priorities, capabilities, and constraints of both client and Acxiom.

+ Analyzes feasibility and resource changes as a result of requirements modifications through impact analysis reporting. Informs and advises affected parties of business impact.

+ Coordinates and/or leads process improvement initiatives through the disciplined use of measurements, accountability and analysis

+ Manages conflicts, issues, and changes to requirements to ensure that stakeholders and project team remain in agreement on the solution scope, while working with the Project Manager.

+ Per phase of testing, ensures traceability of requirements and design.

+ Defines test plans, deliverables and criteria for acceptance

+ Monitors progress during each test to ensure that the solution is validated and that it meets or exceeds expectations.

+ Develops options and recommendations to assist test team in resolving issues.

INDIVIDUAL CONTRIBUTOR: Fully functional and self-directed. Provide formal mentorship. Regularly leads self and established as specialist. Sees the whole picture and adjusts work accordingly of the Acxiom Delivery Methodology, with primary focus in the Requirements Management domain.

PRODUCT KNOWLEDGE AND UNDERSTANDING: Develops, maintains and demonstrates comprehensive knowledge of clients’ and Acxiom’s technical and business environments. Considered as value-add by the customer to their business success. Considered knowledgeable of Acxiom products, services, and solutions.

REQUIREMENTS PLANNING AND ELICITATION: Identifies requirements scope and deliverables and plans for requirements gathering accordingly. Determines and utilizes appropriate requirements elicitation and management techniques based on scope and nature of project. Forms and presents probing questions to elicit information necessary to define requirements. Identifies and accurately captures information pertinent to solution requirements. Determines when and how to modify approach and/or use alternative elicitation techniques. Effectively describes the importance and value of requirements elicitation process mapping, JAD sessions, use cases, storyboards, prototyping, etc. Participates in internal knowledge sharing discussions related to requirements planning and elicitation. Contributes to identification of process improvements related to requirements planning and elicitation techniques.

REQUIREMENTS WRITING AND MANAGEMENT: Self-directed during requirements management and/or documentation. Organizes and synthesizes complex information to formulate business, functional, and non-functional requirements. Documents requirements into an accurate, clear, concise, comprehensive, and cohesive work package. Ensures functional requirements address the business needs. Prioritizes requirements based on factors such as business value, cost to deliver and time constraints. Presents requirements in an understandable format to validate with stakeholders. Contributes ongoing improvement of requirements standards, reusable requirements and requirements management techniques

TEST PLANNING: Oversees and actively participates in development of test plans to ensure that all business requirements are appropriately represented. Analyzes results of testing to confirm business requirements are accurately and completely satisfied. Directs adjustment of test cases as needed.

MEETING MANAGEMENT: Prepares agenda and materials to ensure meetings are effective. Facilitates meetings and communicates effectively. Uses considerable meeting management skills to keep discussions focused and organized. Identifies areas of common agreement and use negotiation skills to reach agreement in areas of conflict. Recognizes subjects which have political implications and uses politically sensitive approach to discuss such subjects.

BUSINESS AND SOLUTION CONSULTING: Understands client’s business issues and goals related to marketing databases/solutions. Occasionally recognizes opportunities beyond the underlying business needs and issues, and contributes to consulting stakeholders in exploring these opportunities. Able to conceptualize a solution and enable stakeholders to understand the solution’s capabilities, boundaries, dependencies, constraints, and assumptions from a business perspective. The associate is expected to be able to interface with upper-level internal and client stakeholders and communicate effectively.

BUSINESS ANALYSIS: Understands and effectively utilizes appropriate business analysis techniques to organize and synthesize large amounts of information into a simplified view. Captures and illustrates stakeholder desires and/or current state using a combination of textual formats, models, diagrams, and matrices. Ensures business goals are aligned to the underlying business needs and identifies gaps that may prevent the business from reaching goals. Evaluates business processes based on a “big picture” view while also understanding the details related to each process step. Demonstrates broad understanding of general business functions and the relationships between them; broad knowledge of marketing is desired. Works toward identifying and defining key performance indicators (KPIs) to measure business operations



+ Bachelor’s Degree in related field of study

+ Willing and able to travel to attend in-person working sessions both internal to Acxiom and external at client-site

+ Intermediate SQL skills


+ 2 years of related experience

+ 2 years experience writing detailed business and functional requirements

+ 2 years experience with database marketing, direct marketing or interactive marketing environments

+ 2 years experience with the solution development lifecycle

+ 5 years experience working in an external client facing environment

+ 5 years experience using Microsoft Office Software

+ Some Web Conference Facilitation Experience Desired

+ Begin working towards Certified Business A

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Job Posting: JC220203612

Posted On: Aug 03, 2022

Updated On: Aug 26, 2022