at Humana in Rogers, Arkansas, United States
In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Campaign Management & Personalization team is seeking a qualified and highly motivated Database Marketing Developer focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns.
As a Database Marketing Developer, your primary focus will be in the development and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.
Key Role Functions
+ Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance
+ Data consultation, data strategy and implementation of consumer messaging programs
+ Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
+ Develop an appropriate knowledge of Humana’s vision and strategy as well as program design in order to support business strategy
+ Bachelor’s degree in marketing, Information Technology or related field OR a minimum of 3 years of experience without a degree
+ Minimum of 1 year data mining experience
+ Unica experience
+ Strong personal computer and/or database
+ Strong analytical skills and an ability to support multiple priorities
+ Proficient in Excel and Access
+ Excellent verbal and written communication skills
+ Strong attention to detail and thoroughness
+ Experience with Adobe and/or Salesforce Marketing Cloud
+ Prior health insurance industry experience
Covid-19 Vaccine/Testing Requirement
Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.
Work at Home/Remote Requirements
+ Must ensure designated work area is free from distractions during work hours and virtual meetings
+ Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10×1 (10mbs download x 1mbs upload) for optimal performance of is required
Scheduled Weekly Hours