Strategic Marketing Liaison, Ophthalmology

at Horizon Therapeutics in Memphis, Tennessee, United States

Job Description

Working at Horizon is more than a job – it’s personal. For us, success is measured by the numbers that matter most – the number of lives we touch, the number we change and those we work tirelessly to help save. We’re a team of agile, out-of-the-box thinkers who are inspired to do more because we know we’re a part of something bigger. We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs.

Position Summary:

This position is a customer-facing role responsible for engagement with Strategic Initiatives Targets (including KOLs, Speakers, and Centers of Excellence), collection and delivery of market insights from external and internal sources to inform brand strategy, and product/disease advocacy. The Strategic Marketing Liaison (SML) will execute the customer aspects of the Ophthalmology Business Unit’s peer to peer strategies and build productive relationships with speakers, thought leaders and other key influencers from key accounts in their assigned geography. The SML is responsible for compliantly liaising with Sales, Site of Care, Horizon Patient Services and Medical Affairs to address customer needs, identify/initiate appropriate projects of mutual interest to Horizon and customers, anticipate market trends, and uncover competitive intelligence, ensuring delivery against the Ophthalmology Business Unit objectives. The SML will align across the Horizon organization to coordinate thought leader interactions and deliver a cohesive customer experience.


+ Significant customer-facing time, building relationships with existing and new thought leaders for involvement in current and future commercial activities

+ Creates local peer to peer strategies in coordination with national and regional strategic marketing and sales business plans

+ Liaise with sales and marketing to ensure thought leader concerns/needs are addressed in a timely and thorough manner

+ Creates and executes short term and long-term KOL engagement plans

+ Defines, evaluates, and segments Centers of Excellence (COE) based on quality factors and tangible criteria. Coordinates matrix team strategic planning for target COEs

+ Captures, synthesizes and shares key thought leader insights to help shape brand strategy and prepare for future life cycle management and competitor entry into the marketplace

+ Seeks out information from relevant medical and scientific literature, scientific meetings, symposia, and seminars that differentiates Horizon Ophthalmology

+ Executes advisory boards and focus groups to collect customer insights

+ Disseminate thought leader insights to broader Horizon stakeholders, including marketing, sales, market access to drive development of new strategies and tactical approaches and to ensure a comprehensive view of market trends is integrated into overall planning

+ Coordinate leadership interactions at all assigned national/regional, state society conferences

+ Initiates and pursues opportunities to involve Horizon in meaningful programs with thought leaders to ensure Horizon is strategically and strongly positioned in the US Ophthalmology market

+ Assists with speaker events, including selection of speakers, training for speakers and reviewing current speaker programs ensuring consistent messaging and compliant execution

+ Collaborates with marketing team on peer to peer programs including speaker training programs and contributes to ongoing refinement of U.S. speaker bureau

+ Contributes to content development by providing customer insight and perspective, increasing program impact & relevance

Qualifications and Skills Required:

+ Bachelor’s degree required; MBA or advanced degree a plus

+ 7+ years customer facing pharmaceutical or biotech industry experience (field sales, product marketing, medical or clinical experience in the same or related therapeutic area) is required

+ Clinical experience in rare diseases, specialty biologics or Ophthalmology strongly preferred

+ Thought leader or demonstrated KOL leadership experience a plus

+ Proven track record of consistent achievement or exceeding expectations in assigned responsibilities, goals, objectives and any other relevant metrics, especially involving cross functional matrix teams

+ Previous experience in multiple commercial functions beneficial

+ Demonstrated experience customizing and executing timely action plans across various initiatives

+ Demonstrates leadership, strategic agility and persuasive aptitude

+ Exceptional ability to collaborate with and/or lead cross functional teams

+ Ability to present ideas effectively by consolidating and customizing information

+ Strong organizational, analytic and time management planning skills

+ Exceptional clinical/business acumen

Travel Requirements:

+ Willingness to travel up to 80% of the time, inclusive of conferences on weekends, overnight programs as well as attendance at key internal meetings

+ Individual must reside within territory boundaries given travel requirements

Horizon Core Values & Competencies:


+ Manages Ambiguity

+ Strategic Mindset

+ Demonstrates Self-awareness

+ Cultivates Innovation

+ Develops Talent


+ Drives Results

+ Ensures Accountability

+ Decision Quality


+ Courage

+ Collaboration

+ Instills Trust

Horizon requires all U.S. employees to be fully vaccinated, as a condition of employment, with Pfizer that has been fully approved by the Food & Drug Administration (FDA) or one of the vaccines currently granted emergency use authorization by the FDA such as Moderna or Johnson & Johnson. Fully vaccinated is defined as two weeks after your final dose of the Pfizer, Moderna or Johnson & Johnson vaccine. We will provide medical and religious accommodations as required by law.

Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors. Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department.

Horizon is focused on researching, developing and commercializing medicines that address critical needs for people impacted by rare, autoimmune and severe inflammatory diseases. Our pipeline is purposeful: we apply scientific expertise and courage to bring clinically meaningful therapies to patients. We believe science and compassion must work together to transform lives. For more information on how we go to incredible lengths to impact lives, please visit and follow us on Twitter , LinkedIn , Instagram and Facebook .

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Job Posting: JC197961374

Posted On: Nov 19, 2021

Updated On: Dec 04, 2021