Public Relations Officer

at Heifer Project International in Little Rock, Arkansas, United States

Job Description

Heifer Project International

Heifer International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

For 76 years, Heifer International has worked with more than 36 million people around the world to end hunger and poverty in a sustainable way. Working with rural communities in 21 countries in Africa, Asia, and the Americas, including the United States, Heifer International supports farmers and local food producers to strengthen local economies and build secure livelihoods that provide a living income.

The Public Relations Officer will work with the Public Relations Manager and Vice President of Communications to refine and evolve Heifer International’s PR strategy, ensuring a robust program to raise Heifer’s profile in the media and through events. The Public Relations Officer will develop and cultivate relationships with key journalists, working with leaders across the organization to position Heifer as a leader in the international development and food and farming spaces.

This is a remote position.

Essential Character Traits:

  • Strong interpersonal communication skills, both verbal and written
  • Strong collaboration and partnership skills with people and teams across organizational levels and with colleagues of diverse backgrounds
  • Highly organized and able to work within existing systems or build new ones to collaborate across departments and teams
  • Collaborative and empathetic team player who can communicate directly
  • Skilled listener who wants to learn and contribute, who is transparent and accountable
  • Creative and able to think outside the box, enthusiastic about sharing and discussing new ideas and approaches
  • Strong attention to detail
  • Able to re-prioritize and pivot quickly as new areas of work emerge
  • Discreet and able to handle confidential information


A. Build and strengthen relationships with journalists, write media relations materials, position content and develop media partnerships to secure media coverage, (50%)
  • Work with PR Manager and VP of Communications to refine and evolve Heifer’s PR strategy
  • Develop and maintain media lists
  • Write media releases, pitches, spokesperson briefings and other materials
  • Cultivate relationships with key journalists covering international development, agriculture, sustainability, foreign affairs, social justice and business.
  • Pitch Heifer International content, stories and experts, securing coverage in target media outlets
  • Liaise with partner organizations to plan and implement media activities
  • Compile weekly media clippings/reports highlighting what did and did not work, and why.
  • Provide media training and support to spokespeople

B. Identify and manage opportunities to elevate Heifer’s program and thought leadership work (30%)
  • Work with PR Manager and leaders across the organization to position and place op-Eds.
  • Support media launches and activities connected to major programs and initiatives, working in coordination with external partners.
  • Explore opportunities to elevate stories at the local and regional levels in the countries where Heifer works.
  • Develop and secure opportunities to position the organization as a thought leader in key areas related to its programs.

    Equal Employment Opportunity/M/F/disability/protected veteran status

Copy Link

Job Posting: 3097052

Posted On: Nov 18, 2021

Updated On: Nov 19, 2021