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Director, Analytical Services

at Acosta in Rogers, Arkansas, United States

Job Description

Overview

This position must be filled in Rogers, AR .

Function as the senior level marketing professional with the primary responsibility to supervise and direct all Category Management, Creative Event Marketing, and other advanced marketing /analytical services initiatives within a designated region.

Responsibilities

+ Supervise and provide leadership for all the Category Management activities within the region.

+ Represent the analytical services department in new principal interviews or business reviews by being able to present the capabilities of the entire department.

+ Serve as the primary source of training and developing all department personnel within the region. Develop Performance Agreements for all department personnel.

+ Analyze the overall department needs within the region and recommend personnel moves, changes, enhancements, or re-structuring as necessary.

+ Ensure that all department personnel are equipped with the tools needed to function, including proper software and hardware, advanced training, business tools, etc.

+ Enable both customers and principals to use this position as a resource for all available marketing technologies across the region and individual offices within the region.

+ Supervise the analysis of complex data sets and integrate all sales technology tools in order to create marketing presentations for principals represented by Acosta across the region.

+ Establish the leadership position with the Category Managers at all key customers and assist them in their category management process.

+ Supervise the creation of cross-office major marketing presentations including account and principal business reviews, new item introductions, category reviews, new principal reviews, etc. for use within the region.

+ Establish the leadership position with Customers and Clients in development of customer co-marketing events and local market events.

+ Initiate and participate with Business Managers and principals in the design, implementation and evaluation of local marketing events.

+ Utilize and understand all tools thoroughly, including IRI and ACNielsen syndicated scanning data, Spectra, and systems used to generate the information of category reviews.

+ Report to the VP of Analytical Services within the region as to the overall status and progress of the marketing/analytical services.

Qualifications

+ Must have a bachelor’s degree or equivalent work experience.

+ Minimum of 5-7 years experience in marketing, sales and/or comparable background from industry sources.

+ Must have prior work experience in data analysis and systems and demonstrate a fundamental knowledge of the technology involved to operate and maintain these systems.

+ Must have the ability to speak in public and address audiences regarding the progress of marketing within the region.

+ Must have a high degree of proficiency in Windows and related software applications including spreadsheets, word processing, graphics, e-mail, faxability, database management, ACNielsen Workstation, NITRO and IRI Data Server.

+ Must be able to effectively communicate with others.

+ Must be able to operate a calculator, computer, printer, fax machine, telephone and copy machine.

+ Must possess excellent written and verbal communication skills.

Acosta Sales & Marketing is an Equal Opportunity Employer

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Work State US-AR-Rogers

Job ID 2021-195862

Work City Rogers

PCN 250984

Position Type Regular Full-Time

Work Zip 72756

Category Corporate Jobs

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Job Posting: JC192993736

Posted On: Sep 23, 2021

Updated On: Oct 26, 2021