at ARS in Memphis, Tennessee, United States
ARS is seeking a CRO expert to improve the user experience and conversion on our web properties. This person will be a key team member on the corporate digital marketing team and will partner with channel owners to improve conversion rates. They will be responsible for driving incremental leads for the business through A/B testing and ensuring UX best practices are followed.
+ Ideate, execute, and iterate on A/B testing designed to increase conversion rates and drive incremental leads.
+ Partner with channel owners to improve conversion in their channels.
+ Act as the subject matter expert on CRO and UX across the business.
+ Create requirements for building tests and work with development resources to implement.
+ Use a data driven approach to formulate hypotheses on how tests will perform.
+ Maintain and prioritize a testing backlog so that the tests with the most potential are implemented first.
+ Partner with field marketing teams to create test that support business goals.
+ Review performance using internal and external reporting and analytics tools.
+ Distill data into actionable insights that can drive improvements.
+ Work with IT and/or Legal to insure any site changes or content comply with regulatory or company policies.
+ 5-7 years of experience in a conversion rate optimization or UX role
+ High level of proficiency with Google Analytics
+ Proven ability to use data to drive conversion rate improvements.
+ Hands-on experience with A/B testing tools like Google Optimize or similar.
+ Ability to interpret and communicate test results.
+ Be a collaborative team player that can help others refine and improve ideas.
+ Strong project management and organization skills
ARS is an Equal Opportunity Employer. In compliance with the American with Disabilities Act, ARS may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
Job ID: 2021-25594
Company Name: ARS-Rescue Rooter
Post End Date: 10/1/2021