DaySpring Marketing Copywriter

at Hallmark in Siloam Springs, Arkansas, United States

Job Description

DaySpring Marketing Copywriter

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Date: Oct 3, 2021

Location: Siloam Springs, AR, US, 72761 Company: Hallmark

DaySpring, a subsidiary of Hallmark Cards, is a leading marketer and distributor of Christian products and gifts. DaySpring products are sold in Christian retail stores, mass market and internet retailers, card and gift stores, and other outlets in the United States and 60 countries worldwide. Through Mary & Martha, DaySpring’s Direct to Sales company, we offer independent consultants an opportunity to build a business, build others and live out their faith. Based in Siloam Springs, Arkansas, DaySpring employs over 260, offers more than 6,000 products, and touches more than one billion people annually. Our vision: “We want to see every person experience and express the life-changing message of God’s love.”

The Strategic Marketing Team champions the Brand, Mission and Consumer across the entire organization for DaySpring. We lead with consumer insights, brand engagement and mission focus. We support key initiatives for each organization, while bringing a holistic approach to form “One DaySpring” to our consumer and partners


This in-house copywriting and editor role is responsible to communicate DaySpring’s brand voice and tone consistently across a variety of consumer-facing channels. As a member of the Content Marketing team, this position will write and edit clear, concise, and compelling copy for a variety of projects that integrate product messaging, brand voice, and digital best practices.

Projects will include but are not limited to digital communications (email, organic social, paid media, and site content), and magazine articles. This position will work closely with a variety of teams (i.e. Brand and Digital Creative, Ecommerce, and Strategic marketing, etc.) to brainstorm ideas, create concepts, and develop compelling, succinct, and easy-to-understand narratives across all channels.


To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or in the application fields. Preferred file types are: doc, docx, pdf, htm and html. Accepted also are: txt, pdt, xls, mov, jpg, swf, mp3, and zip. No other file types accepted. BASIC QUALIFICATIONS You must have these to be considered for this role:

+ Bachelor’s degree

+ 4 or more years of copywriting experience

+ A portfolio of original work.

PREFERRED QUALIFICATIONS You will stand out if you have these:

+ Portfolio that demonstrates relevant, inspired writing samples and an effective content development process.

+ Bachelor’s degree in journalism, English, communications, or related discipline.

+ Writing excellence, well versed in crafting marketing messages that connect with consumers.

+ Aptitude to learn quickly, with a versatile writing style and particularly adept in writing web copy, emails, and compelling subject lines.

+ Creativity, intelligence, adaptability, and a collaborative spirit (team player).

+ Self-starter who doesn’t require extensive oversight to ensure their work is complete, on time, and excellent.

+ Ability to work with cross-functional groups to deliver strategic, data-driven, high-performing copy that is on-message and optimized for the web.

+ Understanding of and appreciation for the DaySpring mission.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference checks.


In addition to competitive salaries (and bonuses to eligible employees), our comprehensive benefits package reflects the values and culture of our company while supporting the needs of our team members.

+ Comprehensive and affordable medical, dental and vision plan

+ Flex Spending for health care

+ Company-paid life and disability insurance

+ Employee Savings Plan – 401(k) with company match

+ Profit Sharing Plan

+ Wellness Reimbursement

+ Paid time off program (PTO) combining vacation, illness and other absence into a generous bank of time and 8 paid holidays

+ Employee Assistance Program

+ Adoption assistance program

+ Opportunities to further develop your skills and education

+ Company-sponsored volunteer opportunities plus paid time off for volunteer work

+ Company-paid holidays (8 annually)

+ Tuition assistance

COVID-19. DaySpring puts its employee health and safety first with social distancing and mandatory face-masking and daily temperature check protocols in place. We do not require vaccinations as a condition of employment.

DaySpring is an equal opportunity employer. Disability/Veteran. Principals only please.

Nearest Major Market: Fayetteville Job Segment: Retail Sales, Bank, Banking, Marketing, Retail, Finance Apply now »

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Job Posting: JC189446646

Posted On: Aug 07, 2021

Updated On: Oct 16, 2021