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Programmatic Analyst

at Synchrony in BENTONVILLE, Arkansas, United States

Job Description

Job Description:

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences.?? Within this organization, our Programmatic Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers.

We are seeking a motivated Programmatic Analyst to serve as a hands-on-keyboard digital strategist, buyer, and analyst, supporting business units across the enterprise. This role will execute and optimize efficient programmatic and display paid campaigns including work within the Real-Time Bidding (RTB) environment.

This position is currently remote, where you’ll be work from home, but may be required to work in one of our offices in the future or occasionally commute to one our offices for in person engagement activities such as team meetings, training and culture events.

We’re proud to offer you flexibility, so candidates will be considered who live near any of Synchrony locations (https://www.synchronycareers.com/about-us#locations) : Alpharetta, GA, Altamonte Springs, FL, Bentonville, AR, Boise, ID, Canton, OH, Charlotte, NC, Chicago, IL, Costa Mesa, CA, Draper, UT, Kettering, OH, Marlborough ,MA, Merriam, KS, New York, NY, Phoenix, AZ, San Francisco, CA, St. Paul, MN or Stamford, CT

Essential Responsibilities:

+ Runpaidprogrammaticdisplay and videocampaignexecution, optimization,and reportingacrosstheenterprise

+ Optimize campaign performancebased on key KPI’sacross RTB platformsand direct partnerships, striving to consistently refine tactics, audiences, and messagingtoproduceefficientresults forpartners

+ Owndaily/weekly reporting,developing client insights and analysis to inform our ongoing strategiesand meet businessneeds

+ Assistwithcampaign planning, providing strategic tactical recommendations based on proven performance informed by currentcampaigns

+ Monitorbrand safetyregularlyand optimizecampaigns to eliminatewaste

+ Implementtesting plan to get new learningsand improve campaignperformance

+ Document test-and-learn initiatives and shareinternallyacrossthebusiness

+ Collaborate with analytics,media ops, strategy and otherinternalteamson measurement, tagging,billingandreporting

+ Perform other duties and/or special projects as assigned

Qualifications/Requirements:

+ Bachelor’s Degree or in lieu of degree, high school diploma/GED and 2+ years marketing experience

+ 1+ yearsofhands-onexperiencemanagingprogrammaticcampaigns- actively workingwithinbuying tools at an agency orbrand

+ Must have executed campaigns within the Google Marketing Platform (CM, DV360, GA360, Google Ads) and 1 or more DSPs, includingTheTradeDesk, Verizon, or Amazon

+ 1+ yearsagencyexperience;includingdevelopingand executingplansin a fast-paced environmentand consistently meetingdeadlines

+ 1+years experienceensuringprogrammaticcampaign pacing, pulling reporting, monitoring performance and executing campaign optimizations.

Desired Characteristics:

+ Experience working on B2C andB2B campaigns;working in financial category aplus

+ Experience with Prisma or similar digital advertising management platform

+ Working knowledgeofthe technical build ofa programmatic campaign(biddingstructure,tagging,trafficking,deal creation,audience managementetc.)

+ Excellent teambuilding and collaborativeskills; flexibility to pivot with strategy, regulatory and market evolutionalongside cross channel teamstocreate holistic advertisersolutions

+ Advanced skillsinExcel and PPTare essential as well as strong business writingskills

+ Detail oriented and organizedwith the ability tojugglecompeting demands and effectively prioritizetasks

+ Strong aptitude for numerical detail and analytical thinking

Eligibility Requirements:

+ You must be 18 years or older

+ You must have a high school diploma or equivalent

+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 52,000.00 – 110,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 09

Job Family Group:

Marketing

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Job Posting: JC186669921

Posted On: Jun 27, 2021

Updated On: Aug 13, 2021