AVP, Digital Measurement and Reporting

at Synchrony in BENTONVILLE, Arkansas, United States

Job Description

Job Description:

Role Summary / Purpose :

Synchrony is continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences.?Within this agency, our Measurement Team is focused on providing analytics and insights to support data-driven decision making across all channels and customer touchpoints. We are seeking an AVP, Digital Measurement and Reporting who will support digital media measurement, performance reporting and data visualization, and campaign insights generation.

This position is currently remote, where you’ll be work from home, but may be required to work in one of our offices in the future or occasionally commute to one our offices for in person engagement activities such as team meetings, training and culture events.

We’re proud to offer you flexibility, so candidates will be considered who live near any of Synchrony locations ( : Alpharetta, GA, Altamonte Springs, FL, Bentonville, AR, Boise, ID, Canton, OH, Charlotte, NC, Chicago, IL, Costa Mesa, CA, Draper, UT, Kettering, OH, Marlborough ,MA, Merriam, KS, New York, NY, Phoenix, AZ, San Francisco, CA, St. Paul, MN or Stamford, CT

Essential Responsibilities:

+ Implement digital media measurement strategy based on measurement framework, work with Ad Ops team to ensure consistent tracking and measurement across platforms

+ Responsible forfull funnel digital media performance analysis and reporting,partnerwith digital channel teams to develop actionable insights to guide media optimization

+ Design and create data visualizations forenterprisemarketing performance datareporting

+ Work close with Digital Analytics & Insights team to combine media and CRM data to perform ROI / ROAS analysis

+ Serve as subject matter expert on digital media performance analytics and related tools, both internally and externally.

+ Partner with Audience Management team to define first party audiences that can be shared across partner and client ecosystem (e.g. Google, Facebook,LiveRamp, Salesforce, Segment)

+ Performcross channelmeasurement to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis

+ Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting

+ Perform other duties and/or special projects as assigned


+ Bachelor’s degreeor, in lieu of degree, a high school diploma/GED and 7+ years ofdigitalmeasurement / analytics experience

+ 3+ years of digital analytics experience

+ Analytical skills with the ability to interpret media data and develop action plans and have strongattention to detail

+ Experience with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social)

+ Knowledge in the Google analytics suite (Google Analytics,Big Query,Campaign Manager)and data visualization tools (Tableau/Google Data Studio/Power BI)

Desired Characteristics:

+ Experience in audience management, segmentation, and analysis

+ Experience financial industry (e.g. banking, credit cards, lending) experience

+ Experience in attributionanalysis

+ 1+ years in an agency or brand analytics team using SQL to extract and analyze paid media performance data

+ Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python

+ Workingknowledge with campaign trafficking and tagging processes and tools

+ Experience managing and working in mobile measurement platforms (e.g. Branch)

+ Working knowledge of other digital analytics platforms/tools such as Branch, Omniture, CDP’s, audience management, and attribution tools

+ Familiarity of agile processes

+ Strong inter-personal skills, with ability to influence across cross-functional teamsin a large org

+ Motivated self-starter and team player

+ Strong problem-solving and decision making skills

Eligibility Requirements:

+ You must be 18 years or older

+ You must have a high school diploma or equivalent

+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 60,000.00 – 130,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 10

Job Family Group:


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Job Posting: JC186486310

Posted On: Jun 25, 2021

Updated On: Oct 09, 2021